HELLBREW:
BRIEF: Create branding, dielines, and packaging for a randomly selected product with specific printing restrictions. PROJECT: I was assigned to design a coffee box and coffee pods with the limitation of full CMYK printing, no spot colors. I developed Hellbrew, a bold coffee brand that embraces the underground and leans into the visual depth made possible through CMYK gradients. The packaging references traditional American tattoo motifs and blackletter typography. Every panel of the dieline was intentionally utilized, ensuring that the design wrapped seamlessly and emphasized the tone of the brand.
